The White House opened its Bluesky account with a direct, teasing message and a highlight reel of Trump-era wins and viral moments designed to needle critics while rallying supporters.

“What’s up, Bluesky? We thought you might’ve missed some of our greatest hits, so we put this together for you,” the launch post read. “Can’t wait to spend more quality time together!”

The team mirrored the move on X so audiences outside Bluesky would see the same content and tone. The caption doubled as a jab at the platform’s insulated audience.

“We realized everyone over at Bluesky probably wasn’t seeing our content,” the White House post read. “So we decided to fix that. Here are some of our greatest hits all in one place. Enjoy.”

The video opened with sweeping shots of “The Beast” circling the Daytona 500 track. The roar of the crowd framed the presidential motorcade like a victory lap.

It cut to President Trump walking alongside Israeli Prime Minister Benjamin Netanyahu. The image carried the weight of alliance and the promise of strength on the world stage.

Another sequence showed the new presidential portrait collection outside the White House. Where Joe Biden’s image would be, the frame displayed only his autopen signature for a pointed visual joke.

A graphic relabeled the Gulf of Mexico as the Gulf of America. The clip leaned into meme culture rather than policy, which amplified the trolling effect.

A quick beat showed Rep. Hakeem Jeffries in a sombrero and mustache. The shot flashed by, but the meme struck its intended target.

Next, Trump appeared wearing a crown. With national “No Kings” rallies planned by the left, the timing made the gag feel engineered for maximum irritation.

Jets thundered across the sky as American flags rippled in slow motion. The montage paired patriotic imagery with upbeat cuts of cheering crowds in red, white, and blue.

Trump’s celebration of the One Big Beautiful Bill appeared with the caption “Daddy’s Home” over his head. The edit leaned into the internet’s language and embraced the meme on purpose.

The reel also featured Trump’s visit to the Kennedy Center. The moment underscored the administration’s effort to shift elite spaces away from progressive politics and toward a classic, non-woke presentation.

To close, the montage stitched together iconic memes. Trump appeared as a pope, a Jedi, and more. Each frame was designed to needle cultural gatekeepers who police taste and tone online.

The launch was strategic. It dropped the administration’s message inside an alternative platform favored by many Hollywood figures and progressives who left X after the 2024 election.

Engagement surged quickly. The clip remained live for more than an hour, which became a second nudge at the platform’s moderation history.

That metric mattered because Vice President J.D. Vance lasted only 11 minutes when he first joined in June. He was removed, then later reinstated. The contrast was too tempting to ignore.

The playbook looked familiar. In 2016, Trump used Twitter to bypass media filters and reach voters directly. In 2024, he turned to long-form podcasts across the spectrum to win new audiences.

Now the White House is bringing that direct-to-consumer strategy to Bluesky. The goal is simple: go where critics gather, post confidently, and force the conversation on your terms.

Supporters saw a cheeky victory lap. Opponents saw an intrusion into their curated space. Both groups watched the entire video and shared it widely.

The core message was not subtle. The administration framed confidence, momentum, and results through slick production, tight edits, and familiar memes that play well beyond political diehards.

When critics retreat behind walls, the White House walks through the front door with a camera crew. The Bluesky launch proved that point in one scrolling minute.